Sintered stone company, Neolith has revealed its business plan for the second half of the year with a focus on international expansion, new products and the introduction of a new crystalline silica-free line.
The announcement made on 11 June details that the company will open three new distribution centres in three continents to strengthen the international implementation of the brand. These will be Gothenburg, Sweden, Los Angeles, United States (as part of renovation work to open a new Neolith distribution centre) and the company is also renovating another distribution centre in Auckland, New Zealand. In total, the company will have 25 distribution centres across the world by the end of the financial year.
Its new line, Atmosphere, is expected to launch by the end of this month and will be comprise four new products. On the launch of Atmosphere, Jesús Ayarza, CEO of Neolith Group (who is celebrating his first year in the position in July) said: “These models will add a fresh breeze of innovation to all of our other collections and will help complete our already broad catalogue of designs. We’d like to keep on getting ahead of the market needs and trends by offering new products are at the forefront of the industries and create standards for the sector worldwide."
Parallel to the launch of Atmosphere will be the launch Neolith's silica-free offering called Neolith for a New Era. It will be introduced first in Australia and then be rolled out globally.
“The demand will set the pace for the implementation of our new crystalline silica-free product line in different territories. Neolith has made great efforts and a high investment in R&D to develop our surfaces for a New Era, and we’re convinced they will meet the most demanding professionals’ needs very well. These new crystalline silica-free products have the same technical characteristics our customers so adore. We truly believe marble workers and installers will be impressed by how you can work with them,” said Ayarza, adding that “we can already clearly see there will be a period of conversion between materials such as compact quartz, which have been on the market for years, and are losing in market share to other technically superior products like Neolith”.
Reflecting on last year, Ayarza said: “2023 was a year in which we found ourselves up against major challenges since the overall demand for construction materials had dropped in many markets. For 2024, we want to be ambitious and moderately optimistic. The first quarter of the year has ended very well above our forecasts, with our majority shareholder CVC as well as the entire management team putting in all the necessary ingredients and reinforcing our teams, in addition to considering an expansion of Neolith’s production capacity in order to respond to the increasing demand we’re experiencing”.