Ava Stone is the name under which large format luxury Italian porcelain is being sold by La Fabbrica, part of the fast-growing Italcer Group established in 2014 and already claiming fourth place among the largest porcelain producers.

Andrew Sims, heading the Ava Stone marketing push in the UK, says: “Ava Stone are excited to present our large format offering at the ‘go to’ national event for fabricators and stonemasons – Hard Surfaces 2023. We look forward to meeting with like minded colleagues to present our market leading range of products in the rapidly growing porcelain large slab market.”

Among the products on the stand will be the new Macchia Antica pictured here. It is a porcelain marble-effect worktop from Ava Stone offered in 12 and 20mm thicknesses. It is also available in 6mm thickness for walls and floors. Sizes are 320cm x 160cm, 280cm x 120cm, 120cm x 120cm and 60cm x 120cm.

At Hard Surfaces You will also be able to see the 6mm thick Corten large format collection for cabinets and splashbacks (also shown in the picture) that was recently added to the Ava Stone range.

Italcer’s drive for innovation and excellence does not stop with aesthetics, it also extends to sustainability, which is especially important on commercial projects. Last year the group saw an investment of €10million in improving sustainability pay off when it beat 100 of Italy’s other shortlisted top companies to win the country’s Sustainability Award 2022.

Graziano Verdi, CEO of Italcer Group, says that sustainability and responsible corporate governance is a “cornerstone of our business model and our competitiveness”.

The investment included a new press “to optimise and speed up every production phase with the lowest energy consumption”, says Graziano.

See the full list of exhibitors at Hard Surfaces at www.hardsurfaces.co.uk.