• Client: GLH Hotels
• Designer: Scott Brown Rigg
• Stone Contractor: stoneCIRCLE

Another of stoneCIRCLE’s projects involved the fabrication and installation of the stone for the Hard Rock Café in the transformation of the Cumberland Hotel in Marble Arch, London, into the UK’s first Hard Rock Hotel.

It is one of the largest hotels in the capital, with nearly 1,000 suites and rooms, occupying a building where 1960s rock legend Jimi Hendrix liked to stay during visits to the UK.

The principal designer involved in the conversion into the Hard Rock Hotel was Scott Brown Rigg, whose design concept, he said, derived from the deconstruction of music and fashion, “the layers that go into the creation of music, fashion, architecture and art.” 

The hotel attracts a significant business clientele and the decor had to meet their high expectations, while incorporating the music memorabilia that epitomises the Hard Rock brand.

The hotel has a Rock Royalty Lounge, GMT Bar, a cocktail bar and a Rock Shop. There is also a new 370-seat Hard Rock Cafe, London’s third, with a performance space.

The GMT Lobby bar was awarded Best Bar/Club/Lounge–Europe at the International Hotel and Property Awards last year and was also a finalist for Best Club & Bar Design at the SBID International Design Awards.

All bar tops were in Blue Lennon granite, a fitting choice given the musical context. Reception desks were completed in Silestone Calacatta Gold quartz and stoneCIRCLE supplied and installed the large porcelain floor tiles that cover most of the 2,650m² floor area, as well as the Noir St Laurent marble vanity tops and wall tiles in the public restrooms.

Below. Noir St Laurent marble vanity tops and wall tiles in the public restrooms.