Farmington, the Cotswold stone producers and self-appointed champions of natural stone, have set up a website to attack fireplace manufacturers Elgin & Hall\'s stone-look products.

Farmington have a long-running dispute with Elgin & Hall, owned by stove manufacturers Aga, over Elgin & Hall\'s insistence that their stone-look products are superior to natural stone products.

Latest promotional material from Elgin & Hall says: "Not only can the colour of natural stone be faithfully reproduced, but the surface texture of the stone can now be recreated to a level which makes it virtually impossible to distinguish one from the other."

Farmington\'s managing director, Martin Robins, is, of course, outraged. "The claim that polymer surrounds can be compared to the most beautiful decorative stone in the world is absurd," he says.

So on 4 August, Farmington posted a new website on the internet, www.farmingtoneducatesaga.co.uk.

In Martin Robins\' ideosyncratic way, the website draws heavily on the Hanging Gardens of Babylon, one of the seven wonders of the ancient world, to support his arguments about the superiority of natural stone.

He says the name of Babylon was derived from Babel, which he says means confusion, adding: "Farmington are determined to end the confusion whereby a manufacturer of plastic surrounds can claim that they can be compared to the beauty of natural."