New products, new merchandisers and brochures, and a new website, not to mention a roast pig and special offers, were all part of the Brachot-Hermant offering at their open days in Birmingham in September. The new merchandisers have been produced in conjunction with new brochures that highlight a smaller range of 16 materials specifically for certain sections of the market - living rooms, kitchens, bathrooms, garden and cladding - to make it easier for showrooms to display the most popular stones in these sectors.

Among the new products being introduced to the UK were a new finish called Letano, which they describe as having the feel of luxury leather, and a quartz composite called Unistone, which Brachot are making themselves having invested in a production plant in India. Birmingham manager Paul Sambrook told NSS: "We are very aware that the customer has freedom of choice so we are putting the emphasis on quality and service."