Our thanks to our old friend Colin Appleby of Creative Marketing Direct in Guildford Surrey for this:
Foolproof, the latest fuel card trialled by The Fuelcard People, gives drivers a great way to avoid forgetting key dates. The card stores significant events, such as birthdays and anniversaries, as well as notes suggesting suitable gifts. When refuelling, a driver is reminded of the day’s important occasion and can buy an appropriate present in the forecourt shop.
Steve Clarke, group marketing manager of The Fuelcard People, says: “A driver stops to refuel on the way home after a long day. When he presents the Foolproof fuel card, the checkout terminal prints out a message, saying, ‘Today is your 10th wedding anniversary. Flowers and wine are good, don’t get chocolates.’ He (or she) immediately buys some flowers, a card and a bottle of wine. The fuel card saves him (or her) from making a fool of themselves.”
Foolproof is currently being trialled and will only be available to a limited number of applicants. Only online applications received today (1 April) will be considered, so go to the Foolproof website now.
Steve Clarke: “Drivers might fool themselves into believing that their mobile phones, or diaries, will help them to remember, but these are inefficient. Foolproof issues automatic reminders, so that drivers do not have to fool around checking calendars. When there is a date that simply must not be forgotten, this is the best way to avoid looking foolish. Some dates really have to be remembered.”