WFF becomes an official backer of KBB
The Worktop Fabricators Federation (WFF) has become an official sponsor of KBB, the kitchens, bathrooms and interiors exhibition that takes place at the NEC Birmingham 6-9 March.
“Endorsing KBB is a natural step for the WFF,” says director Simon Souter. “We launched the Worktop Fabricators Federation at KBB only two years ago – just weeks before the first lockdown. Both the show and the WFF have come through two incredibly testing years and emerged sharper and stronger as a result.
“Giving our endorsement to the KBB exhibition is an acknowledgement of the importance of a national event – and a reflection of the growing importance of made-to-measure stone interiors right across the sector.”
The decision sees WFF joining other established industry quality campaigners suck as the kitchen & bathroom association KBSA, the Bathroom Manufacturers Association, and the British Institute of Kitchen, Bedroom & Bathroom Installation (BIKBBI) as official Partners of the KBB exhibition.
It also gives the WFF an important platform to communicate the benefits of working with professional worktop fabricators to the kitchen studios and interior designers who make up the majority of KBB’s visitor base.
“Designing, templating, creating and fitting stone worktops is an exacting and professional business,” says Simon Souter.
“As the market has grown and matured, so installers have increasingly become concerned at the sometimes costly consequences of dealing with untried suppliers. Customers want to know that all trades involved in their projects are capable, professional and reliable. And the worktop industry needs to provide the kitchen companies with the very best service.
“WFF aims to do everything it can to capture and develop the professionalism of our industry – giving both customers and investors confidence that in dealing with a WFF member they are getting the very best product and the best service.
“Working alongside KBB is a demonstration that professional, reliable and safety-minded stone fabricators are vital and intimate contributors to the wider goal of maintaining the high-value, high-quality reputation of the whole K&B and interiors sector.”
For the record: Mike Boydon is not a Director of WFF. In the January/February 2022 issue of Natural Stone Specialist magazine in the report about Bellagio Marble Ideas, it was stated that Director Mike Boydon is also a Director of the Worktop Fabricators Federation (WFF), which he is not.