Good year for TileCo\'s Lotus
Stone, ceramic and porcelain tile wholesalers TileCo, who opened a bright new showroom with roomsets in West Molesey, Surrey, in September, had a successful time last year with their sponsorship of the Lotus Sport Elise driven by Mark Cole, who stormed to triumph in the final round of the Autobytel Lotus Championship at Brands Hatch in October.
Jon Newey, the managing director of TileCo, says the on-going sponsorship forms an important part of TileCo\'s strategic marketing campaign, giving the company the opportunity to entertain specifiers, developers and contractors at the race meetings.
"Our racing sponsorship enables us to bring together clients and colleagues throughout the industry."Instead of only meeting on a work level, people can mingle in an informal atmosphere and enjoy watching some outstanding racing.""