The Mystery Surfer : PWS
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It is easy to be beguiled by websites with video clips and music and hidden links that you have to chase around the screen, but they can become tedious when all you’re after is a simple piece of information.
Sometimes it can be refreshing to find a thoroughly professional,
no-nonsense trade site that gives you the information you want (or certainly most of it) in a completely straightforward manner.
If you want to see what I mean take a look at the PWS website.
PWS are one of the country’s biggest kitchen suppliers. They used to buy their granite and quartz worktops from processors but, a few years ago now, they decided to invest in CNC machinery to create their own factory and joined the top league of natural and engineered stone worktop manufacturers almost overnight.
As they explain on their website, they supply furniture components to manufacturers, retailers and installers of fitted kitchen, bedroom and bathroom furniture.
They have a modern 10,000m2 warehouse just off the A1(M) at Newton Aycliffe, Co Durham, where they also have a 700m2 showroom (or design centre, as they call it) where their trade customers can, by appointment only, bring clients.
The warehouse incorporates the latest state-of-the art, narrow aisle handling equipment, bar code identification and radio data terminals creating a virtually paper-free environment and ensuring highly accurate stock movement and control.
All this, along with the family-owned company’s 30-year provenance, is explained on the website in simple, bite-size packages. There is no marketing obfuscation. Anyone considering trading with PWS for the first time is left in no doubt about who this company are, what they do, what they have on offer and how you can benefit from that.
There are no prices on the publicly accessible part of the site but there is what is called a tradeZone where prices are available, although only existing customers who already have an account with PWS can register.
The tradeZone also has an on-line estimator for granite and quartz worktops to make it easy for PWS’s customers to give quotes quickly to their customers.
What is really refreshing about this site is that everying works and everything appears to be entirely up-to-date. When I visited it, the latest news in the news section was dated 20 July 2011 and there were eight other entries from this year as well as others from last year. How do I know? Because they are all clearly dated in a separate column next to the title of the release.
On the product pages all the products are clearly explained and there is a picture of each one. There are no blank spaces or messages about information to be added. And all the links work, none of them producing that irritating 404 error message.
I have mentioned before the acronym KISS – keep it simple, stupid. To do that you need clear thinking. You have to know what you want to say and be able to say it without procrastination. That takes confidence – in yourself, the people you work with and your products and services. If you want to know how that translates in practice you do not have to look any further than pws.co.uk. Rating: 91%.
Sometimes it can be refreshing to find a thoroughly professional,
no-nonsense trade site that gives you the information you want (or certainly most of it) in a completely straightforward manner.
If you want to see what I mean take a look at the PWS website.
PWS are one of the country’s biggest kitchen suppliers. They used to buy their granite and quartz worktops from processors but, a few years ago now, they decided to invest in CNC machinery to create their own factory and joined the top league of natural and engineered stone worktop manufacturers almost overnight.
As they explain on their website, they supply furniture components to manufacturers, retailers and installers of fitted kitchen, bedroom and bathroom furniture.
They have a modern 10,000m2 warehouse just off the A1(M) at Newton Aycliffe, Co Durham, where they also have a 700m2 showroom (or design centre, as they call it) where their trade customers can, by appointment only, bring clients.
The warehouse incorporates the latest state-of-the art, narrow aisle handling equipment, bar code identification and radio data terminals creating a virtually paper-free environment and ensuring highly accurate stock movement and control.
All this, along with the family-owned company’s 30-year provenance, is explained on the website in simple, bite-size packages. There is no marketing obfuscation. Anyone considering trading with PWS for the first time is left in no doubt about who this company are, what they do, what they have on offer and how you can benefit from that.
There are no prices on the publicly accessible part of the site but there is what is called a tradeZone where prices are available, although only existing customers who already have an account with PWS can register.
The tradeZone also has an on-line estimator for granite and quartz worktops to make it easy for PWS’s customers to give quotes quickly to their customers.
What is really refreshing about this site is that everying works and everything appears to be entirely up-to-date. When I visited it, the latest news in the news section was dated 20 July 2011 and there were eight other entries from this year as well as others from last year. How do I know? Because they are all clearly dated in a separate column next to the title of the release.
On the product pages all the products are clearly explained and there is a picture of each one. There are no blank spaces or messages about information to be added. And all the links work, none of them producing that irritating 404 error message.
I have mentioned before the acronym KISS – keep it simple, stupid. To do that you need clear thinking. You have to know what you want to say and be able to say it without procrastination. That takes confidence – in yourself, the people you work with and your products and services. If you want to know how that translates in practice you do not have to look any further than pws.co.uk. Rating: 91%.