Bedford stone company Chiltern Marble have signed up ITV’s Hell’s Kitchen celebrity chef Jean-Christophe Novelli to promote their worksurfaces.
The chef will appear in Chiltern Marble advertisements, there is a visit to his academy planned by Chiltern Marble for journalists and the stone company will be using his image on promotional and point-of-sale material.
There will also be reciprocal links between the Chiltern Marble website (address at the end) and Jean-Christophe's websites: atouchofnovelli.com and jeanchristophenovelli.com.
Jean-Christophe has signed a three-year agreement to endorse Chiltern Marble’s portfolio of stone and quartz. He says: “The quality, practicality and look of the Chiltern Marble portfolio is stunning in the extreme – so much so I have chosen their Antique Brown Leather for my own kitchen.”
Chiltern Marble’s Marketing Director, Annette White, lives near to one of Novelli’s restaurants and thought he would be perfect to endorse Chiltern Marble, so she proactively emailed him. There was a follow up phone call, the chef agreed Chiltern Marble would be a great fit with his activities and that was that.
For her part, Annette said: “Jean-Christophe Novelli is the perfect fit for our company, both in terms of style and market position. We are thoroughly delighted to be working in partnership with such a prominent personality.”