The UK arm of American company CR Laurence, which includes CRL Stone, has appointed Annette Godfrey as European Marketing Manager.

The Americans moved into the UK in 2009 as a base for expansion into Europe. Annette is based at the company’s UK head office in Rochdale, near Manchester, leading the marketing department across the company’s architectural fittings and surfaces divisions, including CRL Stone with its Ceralsio porcelains and CRL Quartz products.

Annette has a wealth of experience to bring to her role at CR Laurence, having begun her career in business-to-business (B2B) marketing in 2000. She has worked across a range of industries including flooring adhesives, automotive and clothing for both trade and consumer markets.

For CR Laurence, Annette will deliver a range of marketing initiatives to support increasing sales and raising the profile of the business. This will include developing and maintaining working relationships with stakeholders and creating multi-channel marketing campaigns for trade and consumer audiences.

Simon Boocock, Managing Director of CRL Europe, says: “Annette brings a breadth of experience to the European Marketing Manager position and is, therefore, well placed to take the CRL Stone brand forward.”