Dekton invites the World's best chefs to lunch
Cosentino is a past master at creating demand for its brands. It did it with Silestone quartz, giving it market leadership, and it is now doing the same for Dekton, its superdense sintered surface. Its latest high profile pitch was to the world of restaurants by sponsoring The World’s 50 Best Restaurants competition, held for the first time in New York, at the same time as it opened its Manhattan Cosentino City. This is the sixth consecutive year that Cosentino has sponsored this emblematic list, announced this year yesterday (13 June) at the Cipriani Club on Wall Street in New York.
Dekton was present at the presentation as the official kitchen worktop supplier, with a space entitled "A taste of Dekton" offering more than 700 chefs, restaurateurs, food industry professionals and media attending the gala a selection of traditionally made ice cream prepared on its worktops. And to open its Manhattan Cosentino City showroom it audaciously invited this select international gastronomy community to brunch.
Dekton is already used in some of the most prestigious restaurants in the world, such as The French Laundry in California, Restaurant André in Singapore, DiverXo in Madrid and Dani Garcia in Marbella. Cosentino says its aim with Dekton is to become a global leader in the world of architecture and design both for indoor and outdoor spaces.