Neolith invites you into its virtual reality
Neolith has launched new digital platforms to show its sintered stone with more than 50 colours and finishes on display.
Beyond manufacturing, upgrading and updating sales and marketing tools are crucial to engaging with the needs and requirements of their audience, especially as the Covid pandemic continues to impact face-to-face engagement. So Neolith has focused on developing its online platforms.
The Neolith AR (augmented reality) app allows the user to dress any residential or commercial space with a pattern from the Neolith collection.
It can be used with either a photograph of the customer’s premises or one from the device’s gallery can be chosen. Wherever you are, the ‘perspective’, ‘zoom’ and ‘brightness’ toggles provide as realistic a picture as possible.
The Neolith AR app is available from Google Play or the Apple Store for smartphones and tablets.
Neolith VR (virtual reality) allows you to look at the brand’s surfaces and finishes as if you were there, looking and moving around an exhibition stand. This is also available from Google Play and the Apple Store and the platform has been designed to allow the user to switch between AR and VR, depending on preference and location.
A pair of cardboard VR viewers will enhance the experience and can be ordered when the app is downloaded.
Over the past five years, Neolith has launched a number of Neolith Urban Boutiques (NUBs) worldwide. These dedicated showrooms have been designed to present the Neolith sintered stone in an exciting and inspiring way. With the ongoing coronavirus pandemic making it difficult to visit these NUBs but as part of the digital platform, you can visit any of NUBs.
From London to Dusseldorf, Madrid to Milan, Shenzhen to Medellin, these locations encapsulate the potential of the surface to satisfy any brief.
Mar Esteve Cortes, Neolith’s Chief Marketing Officer, says: “Like many other companies, we had to evolve to a new landscape. Having previously relied heavily on events and expos to reach our audience, we realised we needed to create new tools to provide an alternative. With many of these exhibitions cancelled and uncertainty around this year’s schedule, we decided to bring the experience directly to our customers, available 24/7, 365 days a year.
“With combined AR and VR capabilities we feel the Neolith virtual experience gives a truly comprehensive snapshot of the brand and its materials, as near as we can currently come to observing the material in reality.”
To find out more visit: www.neolithvirtualexperience.com.